GUITAR THAT VIBRATES TO TELL THE WORLD, I AM CARLOS

Breaking the boundaries with Guitar:

Santana (1947-….) is a story of an evolution that storms the world of music with 5 strings, 3 notes and just 2 hands. It was July 20th, when a boy was born to Jose, a mariachi violinist. The rest we know is the beginning of a new history in the world of music.

When he was small the family moves to Tijuana, a city on Mexico’s border with California, and then San Francisco. His journey towards music started when he met Javier Bátiz, a famous guitarist from Tijuana. After he learnt Javier Batiz’s techniques, Santana makes them his own, may be that is the reason his music comes straight from heart.

Career:

As a young guitarist Santana, got the chance to see his idol B.B. King and also become influenced by other music forms starting from Jazz to Rock and International Folk Music. With the social hippie backdrop, he performed at Woodstock in 1969 and immediately got the attention of the renowned recording company Columbia.

His first album, Santana (1969) went triple platinum. His next Abraxas, released in 1970 also went platinum. After that the album Santana (III) 1979 and Caravanserai (1972) was also critically acclaimed.

The return to the success:

After a long pause, Carlos Santana retunes to commercial success with the release of Supernatural (1999). It is collaboration with some of the renowned musicians of his time.

The “smooth”, a dynamic stop-chart number which was laced with Santana’s guitar frills grab the attention of the fans and Music Industry. The album reached number one on the US album charts, spending ten weeks there in the spring of 2000. Supernatural sold over 15 million copies in the United States, making it Santana’s biggest sales success ever.

Santana’s Supernatural (2000) was awarded with nine Grammy out of which Santana won eight personally. He got Album of the Year, Record of the Year for “Smooth”, and Song of the Year for Thomas and Itaal Shur. His acceptance speech describes how he feels about his music and his spiritual journey towards music. He also won Latin Grammy award in the same year including Record of the Year. In 2001, Michael Jackson’s song “Whatever Happen” featured Santana Carlos.

Emergence of Brand, Santana:

With his powerful music and popularity rising high, Santana launched his brand of products under the name “Santana”.

The Santana Brand is composed of the following product lines:

Santana Guitar Models from Paul Reed Smith Guitars

Carlos by Santana handbags

Carlos by Carlos Santana women’s shoes

Latin percussion

Maria Maria restaurants

Carlos Santana head wear

Spirituality and Santana:

From 1972 to 1981 Santana and Deborah (his wife) followed the Indian guru Sri Chinmoy. In October 16, 2008 while giving an interview with Rolling Stone Santana said that seven times he tried to commit suicide. In those days he felt that death will be sweeter than living his life.

But after the death of Sri Chinmoy, he started feeling the real meaning of life. It is in this period that he also forgives the molester who molested him during his childhood.

He now believes that the only reality in life is god’s love, rest is absolute illusion.

John Carlos is an author of this article who writes about the Carlos Santana who has the ability of powerful music and popularity rising high, Santana launched his brand of products under the name Santana. The “smooth”, a dynamic stop-chart number which was laced with Santana’s guitar frills grab the attention of the fans and Music Industry. For more details log in to www.ultimatesantana.com.

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